Ensuring that each project is successful depends primarily on its planning.
Have you ever found yourself working on a project before you even had the time
to think about it and plan it correctly? Project management involves a thorough
understanding of the project, its needs, and its purpose before any development.
Within a company, any action can relate to a loan or by far to project
management, especially in the development department of your company.
The creation of a new brochure, the design of a new website, the updating of
the computer equipment, the development of the identity of a new brand, etc …
All these elements are potential projects that you and your team meet each day.
Although these projects seem totally different from each other, they all
have one thing in common: they all belong to the “Project Management”
category and require a specific set of skills.
Before starting a project
“If you do not know where you are going, every road will get you
This sentence from Henry Kissinger (American politician and scientist)
perfectly serves my purpose: if you’re not sure why you’re working on a
the project, if you do not know the purpose of a project, you’ll never be able to
Before you go head first in the realization of a project, it is better to
sit down and analyze the situation. The most effective way to start a project
is to list the details of the project in a document that will serve as a basis
for your work throughout the development and that will allow you to evaluate
the quality of the result.
1. My goal
What is your goal? Why is this project important and what do you hope to
achieve from it?
2. My segment
After having clearly analyzed your goal, identify your buyer’s persona: who
are the people for whom you develop this project? If you’re talking about a
product, it’s obviously about your customers. If the project is a brochure, you
need to identify potential readers. If we are talking about a website, we must
evaluate its core target, ie its visitors, etc …
3. My communication
Now that you know who you are working for, it’s time to consider how best to
communicate with these people, how to make sure the project is “talking to
them”. You can not talk to a child in the same way as a septuagenarian.
For this reason, you will need to find the right communication style.
4. My message
Defining a type of communication is one thing. Defining a message is
another. The message is “what are you saying” while the style of
communication is “how do you say it?” Make sure your message is clear
to you and your team, and that it fits perfectly with what the project needs to
communicate before starting anything.
5. My plan
The last step before actually getting into the project management work is to
clearly define your action plan. Your action plan is simply an overview of all
the steps necessary to achieve the objectives defined earlier.
During the development of your project
Now that your project has been clearly defined, you can embark on the
serious development of it.
You should try to follow the steps you have set before and at the end of
each one take the time to analyze your work and compare it to your project
description. If your project matches your initial briefing, continue. If not,
you will have time to rectify the project before going too far in its
development. This is the secret of effective project management.
After the development of the project
Before declaring your project officially finished, try to compare one last
time your departure expectations and your arrival result – did you meet your
In this way, all the projects you will manage in the future will meet your
needs. What may seem like a waste of time, at first sight, is a real gain in
terms of efficiency in the long run.