In recent years have amassed large amounts of data
(legally, of course). Yes, what now?
Of course, it is essential to have first-party data, but in itself, it’s a bit like being dressed on its 31th with nowhere to go. In the end, having these data will not allow you to get out better than when you did not have them. To generate an effective people-based marketing strategy, this data must be usable on several marketing platforms.
To do this, you need to unify your databases with a people-based ID, and then make that data available across all of your tools and marketing platforms.
Turn your data into a valuable asset
Data influences marketing strategies, but much of the information is not worth much if it’s not associated with a people-based ID that you can find on the “Open Web”. To make the information useful, it is essential to work with an efficient, secure and accurate data integrator.
With Ammazan network, you can transform first-, second-, and third-party data into people-based IDs called IdentityLinks (IDL). The corresponding IDLs are then sent to the partners who convert them into their own cookie IDs or mobile IDs. Thus, you can use your data for people-based marketing via countless channels through our integrations at more than 600 partners.
Marketers can then reach the consumers they target – across devices, browsers, touch points, and systems. Marketers can tailor their marketing strategies to who their targets are, what they like and how they have behaved in the past.
Develop your media strategy
We know that marketers work with a growing number of platforms and channels. But we have not yet found a marketing specialist working with more than 500 platforms to which we are integrated. We are sure that you will find on our partner page a channel or platform you wanted to work with or are evaluating. We make it easy and secure to send your customer data to these channels and platforms, including Facebook, Google, The Trade Desk, Xandr and hundreds of others.
The creation of exploitable data is only the beginning
Organizing your data sets into people-based IDs and deploying them on your marketing platforms and with your partners while respecting confidentiality are just a few of the things you can do after integrating your data.